As every year, since 1983, the Argentine Association of Marketing (AAM, by its Spanish acronym) presented the Mercurio Awards: the highest recognition of excellence in Marketing of Argentina and an opportunity to show good practices in the field. In the edition of 2018, the project “CITES – Potenciando la Ciencia” got one of the most important awards of the night.
It is about the Great Award Mercurio de Plata that we got in the category “Big Companies”. Furthermore, our Innovation Center was awarded in the category of “Innovation”.
In this way, the AAM acknowledged the creation and future achievements of CITES, the first incubator, accelerator and investor of entrepreneur capital for scientific-technological startups of the country, which after 5 years of its creation it has become the new partner all entrepreneurs needed to turn their business dreams into reality.
It is important to mention, that together with CITES, Sancor Seguros also received awards: for its program DALE (Desarrollando Alas en la Empresa - Developing Wings in Business), which gathers together different initiatives aimed at Insurance Broker/Advisors and for its campaign “Ser Sustentable”, which tries to teach that sustainability is not only related to the environment, but also to ethics, respect, nonviolence, decent job, road education, health, prevention, among others. In this way, Grupo Sancor Seguros was consecrated as one of the main winners of the night.